Tuesday, 28 February 2017

Double Wear: The Ace of Base

Double duty beauty: Double Wear Stay-In-Place Makeup SPF10

Let's keep this short and sweet girls. When it comes to foundation, Estée Lauder's Double Wear is the daddy. End of. That's all you need to know. Some women play their beauty cards close to their chest, for fear of revealing their other hand to other females; protecting their coveted secrets from 'rivals'. Not me. I'm the generous croupier: dishing 'em out left, right and centre. No poker faces round here; I want you to have the ace of base. 

The only reason I've never mentioned this product on my blog before now is because I thought it was obvious; I assumed you all knew. It's the cosmetic industry's worst-kept secret - a long-standing staple, along with Lancome Hypnôse mascaraMAC Spice Lip Pencil and YSL Touche Éclat: timeless classics that you just don't mess with. They are the Don, all the others mere footsoldiers; you'd be ill-advised to question their authority. These guys are to make-up what Mary Berry is to cakes.

I can't believe I'm even having to mention this now, if I'm honest. This is basic stuff ladies - like GHDs for hair or Colgate for teeth. Any MUA (that's makeup artist by the way 😉) worth her salt will have this product by the bucketload in her kit.

I don't mean to patronise you - teaching you to use Double Wear is like sending your granny on an egg-sucking course. Or so I thought. But recently I've come across several strange creatures masquerading as females who seem to have got to middle age without acquiring this common knowledge. Sure they look like women, they sound like women, but when they ask me which foundation I use and I tell them "Double Wear, obvs" (with a subtle glance to the heavens) and they simply look at me blankly, I swear they must be aliens that have just landed from Mars.

I may be a basic bitch, but I know my base. I've been in a committed relationship with Double Wear for at least 15 years now, save for a short-lived but passionate dalliance with Touche Éclat Le Teint Foundation, for which I've been forgiven and we shan't discuss further. It was fun while it lasted, but it just couldn't go the distance. Obviously there were others in the past, but nothing compares to my darling DW - this is the real deal.

So what makes Double Wear so impressive? Well this stuff glides on like a dream and stays put for eternity. Just like building a house, the rest of your makeup won't stay put unless you get the foundation right first. I've been known to go to work, straight on to a night out and rock up at the after party at 8am, make-up fresh as a daisy - all thanks to this badboy. You can attend a sweaty rave, a damp festival in a field or have a cheeky roll in the hay should the occasion arise (or all 3 if you're lucky) and still this stuff ain't budgin'. I've trekked Machu Picchu, through Brazilian rainforests - even endured the 100% humidity of summertime Bangkok and it STILL did the business.

So with SPF10, oil-free formula, and more staying power than the Dulux emulsion on your kitchen walls, surely it's a similar consistency too? Amazingly, no. That's the beauty of it. Before you nip down to Homebase to invest in overalls, a paint tray and non-drip roller to apply it, listen up: you only need a small amount - 10p sized blob max - dotted onto forehead, nose, cheeks and chin and then blended with fingertips for a flawless coverage. A 30ml bottle costs £31 and lasts me around 6 months. Don't bother with sponges or a foundation brush, you'll just waste product. If you look out for the Gift Time promos (like this one currently on at Debenhams) you'll get a load of goodies thrown in free with the purchase of 2 items, one to be your foundation. Alternatively, sign up to Lauder's mailing list - there are tons of offers on online, often with a lower spend threshold. 

You'd think with coverage and staying power this good (the claim is 15 hours, I say easily 24+ on a big weekender), that removing it would be like scrubbing graffiti off a wall, but no. A squirt of Garnier Micellar Water (don't even bother asking me what that is - have you been living under a rock?) on a cotton pad and you're ready to hop into bed. Which is just as well; the only time I'm willing to be without my Double Wear is under cover of darkness and in the presence of a compassionate fella who understands the witchcraft that is good makeup.

So if you're one of those unfortunate middle-agers still living in the Middle Ages, get with the programme, get down to Debenhams and get that Double Wear on your boat race.
On the double.

Ready for her close-up: my shade of choice is 02 Pale Almond 

NB: This is not a sponsored post, nor am I affiliated with any of the brands mentioned above. I simply love the products 😊

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